Facebook this week announced new ways for people to express themselves and share their love of music on its platform with three new updates: Music on Facebook Stories, an expansion of Lip Sync Live, and the ability to add songs to Profiles.
In an announcement earlier this week, Fred Beteille, Facebook’s Head of Product for Music and Rights, and Tamara Hrivnak, Facebook’s Head of Music Business Development and Partnerships announced several new ways to help the platform’s users express their love for music.
Launching Music on Facebook Stories
Facebook is launching the ability to add songs to photos and videos that are shared to Facebook Stories. The new music sticker can be added to photos or videos from Facebook Camera or from users’ camera roll.
Once added, users can “pick the perfect part to share and add the sticker with the artist and song name.” They can also move the sticker wherever they like, or add other stickers and effects to customize their story.
Expanding Lip Sync Live and Adding Lyrics
Facebook announced that it has now rolled out the Lip Sync Live feature to all profiles “in many countries around the world.” The feature is being opened up to more artists and creators, as it’s also being expanded to Pages. Beteille and Hrivnak also explained that after hearing “feedback that people want to see the words to songs while lip syncing,” Facebook is starting to add lyrics to Lip Sync Live as well.
The feature started to roll out this week, and is available for songs like Dua Lipa’s “New Rules,” Khalid’s “Better,” and Maroon 5’s “Girls Like You.” More will be added soon.
Songs on Profile
Finally, Facebook promises it will soon launch the ability to add songs to “a new music section” on profiles. Whether it’s “what you’re currently listening to, or your all-time-favourites,” the song can be pinned at the top of a user’s profile “to share with friends and help them learn more” about them.
As Beteille and Hrivnak explained, “songs added to your profile will also visually showcase the artist and track you choose. When someone plays a song on your profile, they’ll hear a clip of the song and see an accompanying video featuring photos of the artists and album art. They can then choose to add the song to their own profile or visit the artist’s Facebook Page.”
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