Facebook is announcing a series of new tools for Creator Pages and expanding the ability for creators to grow and monetize their presence on its platform.
Facebook is introducing a number of new tools that will provide new opportunities for creators to grow. Earlier this week, Meta also presented a new Professional Mode for Profiles on Facebook, along with several new updates for Creator Pages.
The new Professional Mode for Profiles allows emerging creators to gather audience insights without the need to use a professional Page.
According to the announcement, many creators start out from their personal profiles building content and influence with no access to performance statistics.
Facebook is rolling out the new mode to allow them access to post, audience, and profile insights, as well as the ability to monetize their content through features such as Reels bonuses.
“We want creators to reach their full potential on Facebook and that means giving them ways to earn money and gain insights that help them understand what types of posts resonate with fans and communities. Until now, these tools were only available on Pages,” the company said in its announcement.
Users can turn off the new Professional Mode on their personal profiles at any time. Meta will be testing the new model with select profiles in the US, before rolling out in EMEA next year.
Facebook has also announced some updates for Creator Pages to include a new Professional Dashboard, a new top of the feed overview prompt, and a new two-step post composer (still in testing).
The latter is set to streamline the posting process for creators, letting them easily schedule Pages posts and share the scheduled post within groups more easily.
The updated Page Dashboard provides a more comprehensive performance overview with more in-depth performance stats, info on Stars and Bonuses, and deeper audience insights.
Up until now, Stars could only be purchased while watching videos, but starting this week, Stars will exist where creators engage with their communities on Facebook, including videos on News Feed, the Watch feed, and the gaming tab.
To make purchasing of Stars easier, Facebook is launching the Stars store, a new place for people to buy Stars via Facebook Pay, on mobile and desktop.
Furthermore, the all-new top of the feed overview prompt collects information on new comments and content shares. It also offers recommendations on best practices for high-performing content based on engagement data and trends.
Finally, Facebook says it will be launching Reels in EMEA in the first half of 2022.