Facebook this week announced several new tools to help small business owners manage and promote their businesses on its platform.
There are currently 90 million small businesses on Facebook, and they’re making a big impact. To mark National Small Business Week and to show its commitment to helping small businesses promote themselves on its platform, Facebook is rolling out three new tools for businesses: Automated Ads, appointments and new video editing tools.
Automated Ads may not be useful to more experienced Social Media Marketers, but small business owners could find them useful. This is because they have been created to save them time and cut down complexity.
Advertisers just have to answer a few questions, and a customised marketing plan is generated for them, taking “the guesswork out of creating effective ads that can run on Facebook, Instagram, Messenger and Audience Network.”
Some Automated Ads features:
- Multiple versions of your ad: You can create up to six different versions of your ad automatically. Facebook will suggest call-to-action buttons, text and other creative details based on information from your Page, and once your ad is active, Facebook will automatically show the best-performing version.
- Tailored audience suggestions: Facebook will provide audience options or recommendations based on information from your Page.
- A recommended budget that generates results: Facebook will recommend a budget most likely to get you results based on your goal. You can also provide your own budget, and Facebook will share the estimated results that you can expect.
- Timely notifications about your ads: You’ll receive notifications to help you understand how your ads are performing and how you can improve them. These can include suggested changes like refreshing an image or notifications when your ad starts generating results like a lead or sale.
You can now book and manage appointments on Facebook and Instagram. The Appointments feature lets you accept appointments online and have reminders sent to customers on Messenger or via text message. It also allows you to customise different things like “menu of services, display availability” as well as accept and manage all appointments directly from your business Page.
But that’s not all. You can also sync appointments with your personal calendar or your appointment management service. The Appointments feature on Facebook is free for all businesses on Facebook and Instagram. SMS and Messenger reminders are also free to customers. Facebook says this is done to “prevent no-shows.”
New editing tools
Finally, Facebook is also launching three new video editing tools within Ads Manager; automatic cropping, video trimming and image and text overlays. The new tools will help businesses easily edit an existing video and “reduce the resources needed to create compelling video content.” To find out more about automatic cropping and video trimming, check out this help article.