Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 a month.
Meta has decided to test paid verification on its platforms, starting at $11.99 on the web and $14.99 per month on mobile. Other benefits will include increased visibility, protection against impersonation, priority customer support, and more.
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The news was first shared on CEO Mark Zuckerberg’s Instagram channel, adding that the service will first roll out to Australia and New Zealand this week, with more countries coming “soon.”
“This week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,” Zuckerberg writes. “This new feature is about increasing authenticity and security across our services.”
To sign up for the service you will need to meet minimum activity requirements, be 18 or over and submit a photo of a government ID that matches the name and photo you have on Facebook or Instagram. Businesses cannot apply and if you change your profile name, username, birthday, or even your profile photo, you will have to go through the verification process again.
You will have guessed, this all seems a lot like Elon Musk’s new Twitter Blue service that also includes verification among other benefits, also including increased visibility and the ability to edit and post longer tweets.
Meta Verified users will also gain access to exclusive stickers for Stories and Reels as well as 100 free starts per month, the digital currency Meta uses to let you top creators on its platforms.