Facebook is acquiring the popular GIF-making and sharing platform GIPHY with plans to integrate it into Instagram and other Facebook apps.
Not even a pandemic can stop Facebook. The company is buying GIPHY for $400 million, as reported by Axios.
GIPHY is the largest GIF-making and sharing website on the Internet. The platform is already integrated in many social media apps, and most notably, powers the GIF library on Instagram, Messenger, and other Facebook apps. In fact, the integration with Facebook was so strong, it has been reported than over 50% of all of GIPHY’s traffic is coming from Facebook apps, half of this coming from Instagram alone.
Related | Messenger Rooms Will Also Be Available In Facebook Groups And Events
GIPHY will now join the Instagram team. with the global goal of making it even easier to send GIFs and stickers in Instagram Stories and Direct Messages.
Facebook explained that, at least for now, nothing will change for GIPHY users:
“People will still be able to upload GIFs; developers and API partners will continue to have the same access to Giphy’s APIs, and Giphy’s creative community will still be able to create great content,” Vishal Shah, Instagram’s VP of product, said in a blog post announcing the news.
The irony, of course, comes from the other many services that rely on GIPHY’s API for supplying GIFs to their users. I am thinking about Twitter, Pinterest, Slack, Apple, Reddit, and more. What do you think will happen to these under the new ownership?
You might also like
More from Facebook
The Oculus Quest Platform Now Supports Premium Content Subscriptions
As VR content expands beyond gaming, Facebook is bringing support for subscriptions on the Oculus Quest platform.
Facebook Sparked Is A New Type Of Speed Dating App
Facebook Sparked, a video speed dating app, is being tested as part of Facebook NPE team's exploration of the future …
Facebook Brings Zoom Meetings To Portal TV
After adding support on Portal Mini, Portal, and Portal+ Facebook is now adding Zoom and GoToMeeting to Portal TV as …
It Cost Facebook $23 Million To Keep CEO Mark Zuckerberg Safe In 2020
Facebook has spent more than $23 million to guarantee Mark Zuckerberg's security in 2020, as revealed by a SEC filing …
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.
Introducing Facebook Dynamic Ads For Streaming
Facebook has announced Dynamic Ads for Streaming - a new ad solution that will help streaming brands highlight their content …
Facebook Data Breach: Did They Get Your Data?
The latest Facebook data breach concerned over 533 million users. We help you check if your personal data was compromised.
You Can Now Control Who Comments On Your Facebook Posts
Facebook has introduced a new feature that lets you control who can comment on your posts when shared in the …