Downtown Santa Monica is adopting the metaverse with a project that bridges physical and digital using metaverse social app FlickPlay.
Downtown Santa Monica, Inc. has partnered with metaverse social app FlickPlay, to bring the Santa Monica District into AR and VR with a new play-to-earn (PTE) gamification and virtual social experience.
DTSM – a private non-profit organization that works with the City of Santa Monica to manage the city’s services and operations and promote economic stability, growth, and community life – is bringing the city’s Third Street Promenade (and the surrounding neighborhood) into the metaverse.
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“This one-of-a-kind experience offers a fun and exciting way for our residents and visitors to connect with our destination, and each other, while enjoying their time in Downtown Santa Monica,” explains Mackenzie Carter, Director of Marketing & Communication, Downtown Santa Monica, Inc.
FlickPlay, a Santa Monica -based startup, recently launched its new play-to-earn metaverse social app that takes the gamification of Pokémon GO and combines it with social aspects of apps like TikTok.
The AR and VR experiences will allow users in Downtown Santa Monica to unlock a range of digital collectibles and rewards and redeem physical items at retailers and locations throughout the district.
The initiative has already launched 15 redeemable digital collectibles and will be releasing new ones each week. IRL locations and businesses, from stores to art walls to photo booth locations, will all be a part of this immersive metaverse experience.
“We are living in one of the most transformative and exciting times in the history of technology,” explains Pierina Merino, Founder & CEO of FlickPlay. “I’m thrilled to announce that FlickPlay will be activating Santa Monica to become the first Metaverse city in the U.S. starting this December. I have no doubt that Santa Monica Metaverse will become a unique case study of disruption and innovation in the years to come.”
Another goal of the initiative is to revive parts of town and reduce crime by introducing more traffic and purpose in abandoned areas. According to Merino, “activating unused city spaces with art reduces crime rates. There is no better incentive for us than building a Metaverse ecosystem with strong values and purpose that have a direct impact in the world we live in.”
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