A few days ago, Facebook warned its users that they would have to download Messenger in order to be able to receive messages from friends on Facebook. And now, Facebook is pulling the same stunt for users who have synced their photos on the platform, by forcing them to download the Moments app which is now officially available worldwide.
Many users are now reporting that they have been receiving notifications and emails from Facebook, prompting them to download Moments, in order to prevent their photos from being deleted. They have until July 7th to do so, otherwise they risk losing all their synced data. However, this does not affect users who have shared their photos and videos on Facebook – only those who have automatically uploaded photos from their phone’s local camera roll to a private album on Facebook.
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Are these tactics working for Facebook? Apparently so. Messenger has been on top of App Store’s list of most downloaded apps for days. This follows the announcement that Messenger will be the only direct way to communicate with Facebook friends from now on. We wouldn’t be surprised to see Messenger surpassing 1 billion users in the coming weeks.
dang i didnt even know facebook privately synced TWELVE THOUSAND of my photos now they tryna delete them wow pic.twitter.com/Ii1fupbHQ7
— ⎊ lex ⎊ (@lexmccarroll) June 9, 2016
Although we are not sure about the adoption rate of Moments, it would make sense to imply that this move could help boost the popularity of the platform. What’s your take?