Frisbees in Doritos? How could this be? In its latest campaign for Doritos, Leo Burnett Israel realizes that “When taste kicks in, other senses fade out.”
It’s a well-known fact; take one sense away and chances are the others will be elevated. Our body’s natural propensity is to compensate. People with impaired vision may have better hearing and so on.
But Doritos is no ordinary snack. Packed with flavor, it was meant to defy the laws of nature itself and it affects humans in the most peculiar of ways.
Related | Do You Hear Us Now? Doritos Joins The #BLM Movement
Once gobbled up, Doritos chips will stimulate your taste buds to such a point, they will overload your senses and obliterate all others – leaving you with just the heightened effect of the perfect mouthful of Doritos flavor as the rest of the world just falls away.
“When taste kicks in, other senses fade out”
And if you are more the indoor type, there is also Doritos with Robot Vaccum taste…
CREDITS:
- Agency Credits: Leo Burnett Israel
- Client: Doritos Frito Lay – Strauss Group
- CEO: Ori Gal
- Chief Creative Officer: Ami Alush
- Creative Team: Michal Perry, Meital Miller, Oren Ben-Naim
- VP Client: Yonatan Regev
- VP Strategy: Zemer Doron
- Strategic Planner: Liz Stull
- Account Supervisor: Shiran Feldman
- Account Manager: Sapir Yaron
- Marcom: Eva Hasson
- Producer: Menny Zarhia
- Production Company: Bedroom Productions
- Photographer: Matan Akerman
- Producer: Yoav Birenfeld
You might also like
More from Creative Campaigns
Amazon Alexa Mimics The Voices Of Your Dead Relatives
Amazon is testing an experimental Alexa feature that allows it to mimic the voices of your dead relatives. Read that …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Street Fighter 6 Shows Off Its New Style With New Video Trailer
Street Fighter 6 will launch in 2023 but this new trailer by Capcom shows off the new more colorful gaming …
Still Looking For A PS5? You Can Request An Invite To Buy One On Amazon
You can now request an invite to buy a PS5 on Amazon. If you are chosen, you will receive a …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
TikTok Is Testing Clear Mode For A Clutter-Free Experience
TikTok has begun testing clear mode a new feature that removes the titles and buttons when scrolling through videos.The platform …
Salvation Army Hits Back At Balenciaga With Truly Destroyed Sneakers
Salvation Army has hijacked the launch of the controversial launch of Balenciaga's Paris sneaker, with its own 'truly destroyed' campaign.If …