Doritos joins the Black Lives Matter movement and commits to amplifying Black voices in its new spot “Do you hear us now?”
“Do You Hear Us Now?” is Doritos’ new 30-second spot created by BET where artist Luke James asks, “You love our music, you love our culture, but do you love us?” The campaign also includes singer-songwriter Devin Marie and photographer/activist E. Mackey.
The ad is part of a larger commitment for Doritos. The company is donating $650,000 worth of outdoor advertising space in the U.S., including billboards and murals, for the initiative to #AmplifyBlackVoices. Doritos is also working with Black Lives Matter to identify Black artists who will create artwork for the spaces in cities including Minneapolis, Washington, D.C., New York, Los Angeles, Seattle, Atlanta, and Dallas.
Related | How To Support Black Lives Matter If You Can’t Afford To Donate
“The brief is simple and the canvas is blank, with each installation to include a subtle sign-off message: ‘Doritos stands with [insert artist signature]. #AmplifyBlackVoices,’” a Doritos spokesperson said in an email.
Finally, Doritos is also pledging to contribute $200,000 for the artists’ work, as well as donating $150,000 to Black Lives Matter.
You might also like
More from Care
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
KFC Debuts National Rollout Of Its Plant-Based Fried Chicken
The Faux-Poultry war is on: KFC adds its Plant-based Fried Chicken to the menu in all its US restaurants.“The mission …
Discord’s 5th Snowsgiving Raises Over $500K For Charity Partner
Discord has successfully completed this year's Snowsgiving, a week-long celebration filled with games, giveaways, and more.
#BuyBlack Friday Returns To Facebook And Instagram
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
New Unicode Standard Version Brings 37 New Emoji
The Unicode Consortium has finalized drafts for its latest Standard version, adding 838 characters - among them, 37 new emoji.
Special Olympics And Xbox Host Inclusive Esports Event
Xbox and Special Olympics teamed up for a new esports event that combines competition with inclusion and accessibility.