Doritos joins the Black Lives Matter movement and commits to amplifying Black voices in its new spot “Do you hear us now?”
“Do You Hear Us Now?” is Doritos’ new 30-second spot created by BET where artist Luke James asks, “You love our music, you love our culture, but do you love us?” The campaign also includes singer-songwriter Devin Marie and photographer/activist E. Mackey.
The ad is part of a larger commitment for Doritos. The company is donating $650,000 worth of outdoor advertising space in the U.S., including billboards and murals, for the initiative to #AmplifyBlackVoices. Doritos is also working with Black Lives Matter to identify Black artists who will create artwork for the spaces in cities including Minneapolis, Washington, D.C., New York, Los Angeles, Seattle, Atlanta, and Dallas.
Related | How To Support Black Lives Matter If You Can’t Afford To Donate
“The brief is simple and the canvas is blank, with each installation to include a subtle sign-off message: ‘Doritos stands with [insert artist signature]. #AmplifyBlackVoices,’” a Doritos spokesperson said in an email.
Finally, Doritos is also pledging to contribute $200,000 for the artists’ work, as well as donating $150,000 to Black Lives Matter.
You might also like
More from Care
Scotland Is The First Country To Provide Free Period Products
Scotland becomes the first country in the world to provide free period products, after a years-long campaign and a huge …
Pinterest Launches Today Tab In Australia To Mark NAIDOC Week
Pinterest is bringing its Today tab to Australia to celebrate National Aborigines and Islanders Day Observance Committee (NAIDOC) week.
Support Black-Owned Businesses With Facebook’s #BuyBlack Friday Gift Guide
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Sorry Mr Trump, Proud Boys Are Not Who You Think They Are
The Proud Boys hashtag has been brilliantly hijacked by the gay community, because no-one can defeat The Internet.
After 74 Years, Uncle Ben’s Becomes Ben’s Original
Food giant Mars announced its Uncle Ben's brand will change its name to Ben's Original to “create a more inclusive …
Pinterest Launches Brand New Shop Collection Featuring Black-Owned Businesses
In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Facebook Announces $25M Program To Support Black Creators
As part of its investment to promote Black-owned businesses and organizations, Facebook is launching a $25M program to support Black creators.
Google Makes It Easier To Find Black-Owned Businesses
Google is launching a new feature that allows businesses to identify themselves as Black-owned on Google Maps and Search listings.
Facebook Brings Personal Fundraisers To Instagram
Facebook is testing a new way to raise money on Instagram for a personal cause with Instagram Fundraisers in the …
