Some collaborations make sense the second you see them. Crocs and Nintendo’s latest partnership is one of them.
The two brands are teaming up once again, this time bringing the world of Super Mario to Crocs’ iconic clogs. Launching on July 15, the collection transforms the Mushroom Kingdom into a surprisingly wearable playground, complete with custom molds, oversized details, and a lineup of collectible Jibbitz charms.
And yes, there’s a Bowser clog.
Five characters, five pairs
Rather than releasing a single themed shoe, Crocs went all in. The collection features five different designs inspired by some of Nintendo’s most recognizable characters.
Mario arrives in classic red and blue. Yoshi gets a bright green clog complete with signature orange details. Bowser’s version comes covered in spikes worthy of the King of the Koopas himself. Princess Peach receives the premium treatment with a glitter platform sole and jewel-inspired accents.
There’s also a more traditional Super Mario Classic Clog packed with coins, stars, pipes, shells, and exclusive Mario and Luigi charms.
The result feels closer to wearable merchandise than a simple licensed product.
The real star of the collection? The Jibbitz
The smartest part of the collaboration might not be the shoes themselves.
Crocs built its entire customization ecosystem around Jibbitz, while Mario has spent four decades teaching players to collect everything in sight. Put the two together and you get a collaboration that practically encourages fans to keep buying.
Alongside the footwear, Crocs is releasing a wide range of Super Mario-themed charms, including Mario & Friends packs, enemy packs, question blocks, Super Stars, and Yoshi charms in multiple colors.
Instead of selling a single product, the collaboration creates an ongoing collecting experience. Fans can mix, match, swap, and customize their clogs however they want, turning every pair into a personal version of the Mushroom Kingdom.
Why it works
The best brand collaborations happen when both partners bring something meaningful to the table.
Nintendo contributes one of the most beloved gaming universes ever created. Crocs contributes a product built around self-expression and customization. Together, they create something that feels less like merchandise and more like a collectible fans can actually wear.
Crocs x Nintendo are available for purchase from the Nintendo website.
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