Chevrolet: It's Time To Love • Creative Campaigns • WeRSM

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Facebook has changed, forever. With the global rollout of reactions, the “Like” button will now have to share the spotlight with other emotions. You may want to show you found something funny or surprising, or that something made you sad or angry.

But above all, you can now love. And Chevrolet, the first brand to have “reacted” to reactions, thinks it is indeed time to love.

Also Read: Facebook Reactions Are Now Available Globally

With a video produced by Commonwealth McCann, and narrated by John Cusack, Chevrolet explains how we have become a society of “Likers”. We like everything: new born babies, birthdays, funny moments, sweet moments… but also new jobs, new cars, new everything.

Well now, “it’s time to love.”

You might like it, you might not. But one has to congratulate Chevrolet on its reactive approach: the video was produced on the very same day Facebook’s reactions rolled out globally. Personally, I think it is a great piece of reactive marketing. I just wished they hadn’t turned it so much into an ad.

Judge for yourself, and tell me what you think.