Facebook has changed, forever. With the global rollout of reactions, the “Like” button will now have to share the spotlight with other emotions. You may want to show you found something funny or surprising, or that something made you sad or angry.
But above all, you can now love. And Chevrolet, the first brand to have “reacted” to reactions, thinks it is indeed time to love.
Also Read: Facebook Reactions Are Now Available Globally
With a video produced by Commonwealth McCann, and narrated by John Cusack, Chevrolet explains how we have become a society of “Likers”. We like everything: new born babies, birthdays, funny moments, sweet moments… but also new jobs, new cars, new everything.
Well now, “it’s time to love.”
You might like it, you might not. But one has to congratulate Chevrolet on its reactive approach: the video was produced on the very same day Facebook’s reactions rolled out globally. Personally, I think it is a great piece of reactive marketing. I just wished they hadn’t turned it so much into an ad.
Judge for yourself, and tell me what you think.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
[wysija_form id=”5″]
More from Creative Campaigns
Old Spice Live Streamed The Weirdest Board Meeting
Old Spice just held the first-ever live-streamed board meeting. And, as always with the brand, things got weird very quickly.
Using The ‘Create To Convert’ Framework To Turn Still Image Ads Into Video Ads
Why use still images for your Facebook ads when you can make a few simple changes and turn them into …
Messenger Kids Starts Allowing Children To Initiate And Accept Friend Requests
Facebook is rolling out a new feature to Messenger Kids that allows children to initiate and accept friend requests without …
