A TikTok challenge is going viral, making it easy to understand privilege and how people are treated differently based on race and physical appearance.
TikTok is known for its challenge that often go viral. This time, however, it might be different as the latest challenge to go viral on the platform helps educate people on what privilege is really about.
The “Check Your Privilege Challenge” poses a series of statements, inviting TikTok users to put one of their fingers down every time a statement applies to them. It is a quick and very easy way to understand privilege and how some of us benefit from it as it makes obvious how people are treated differently based on race, skin color, and physical appearance.
“Put a finger down if you have been called a racial slur. Put a finger down if you have been followed in a store unnecessarily.”
“Any fingers left?” the challenge concludes. “That’s privilege.”
@boss_bigmamma How many willing to do this? All races. Privilege isn’t all about money. #fyp #foryou #momsoftiktok #foryourpage #over40 #challenge #dontflop
The challenge was created by Kenya (@boss_bigmamma on TikTok) who explains: “I wanted to start a discussion. I wanted people to see where they were in this society and if they found themselves in a better position than others, maybe they could use that position to help.”
Related | TikTok Branded Hashtag Challenge Case Study: ZALORA
The challenge becomes even more revealing as couples, friends, and family members participate together, showing how racism has impacted their experiences in life.
https://www.tiktok.com/@ashleystephens1519/video/6834258301140684038
https://www.tiktok.com/@bmotheprince/video/6833455496264011013
@joshandsav White privilege is real thing… #blacklivesmatter @reaxla
The challenge gained attention as many people are trying to educate themselves on systemic racism and privilege, in the wake of the anti-racism movement sparked by the killings of George Floyd, Breonna Taylor, Ahmaud Arbery and other Black Americans in recent months. Protests have now gone global with the movement growing in many cities across the world.
You might also like
More from Care
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Dove Shatters Beauty Stereotypes In Gaming
Dove strives for better representation in gaming, and aims to shatter virtual beauty stereotypes. The campaign by LOLA MullenLowe is part …
Why Fetch Pet Insurance Is Getting Into The Craft Beer Business
Fetch, the tech-forward pet insurance company, is getting into the craft beer business, as a way to help fund a …
Roam Just Launched The First Skin-Tone Condoms
Skin-tone condoms had never been made before. Now they are available in four shades: original, light, medium, and dark brown. It's …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed. On Wednesday, Instagram announced …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12. The …
Ciara And Meta Elevate Nominate 10 Sponsored Black-Owned SMBs
Meta is also announcing new programming, tools, and resources to support Black-owned small businesses for Black History Month.
KFC Debuts National Rollout Of Its Plant-Based Fried Chicken
The Faux-Poultry war is on: KFC adds its Plant-based Fried Chicken to the menu in all its US restaurants. “The mission …
