You have been told: storytelling is at the heart of successful social media marketing. And if you didn’t believe it until now, this Twitter story by the Carolina Panthers might just convince you.
Some often say that the best marketing is when you are not looking for anything other than to create a bond and an emotional connection with your consumers – not trying to sell them anything, not looking to make them register for an event, and not even asking them to do anything.
The social media managers of the Carolina Panthers, the NFL team based out of Charlotte, North Carolina, have just put all of us to shame. For three days, they patiently crafted every Tweet, to build a story like no other, one word at a time. Literally. Their objective was nothing more than to make us smile. But of course, it made us love them, follow them even. Out of a nice bit of creative storytelling, the Carolina Panthers became a Twitter sensation, and that’s all that matters.
Below is a collection of 40+ tweets that seem to be totally what you would expect to find on the twitter account of an NFL team. Yes, but together, they make up one of the best creative storylines I have seen on the platform.
Enjoy.
Carolina Panthers – Curated tweets by WeRSM
Got it? If not, here is a clue for you…
Featured image: Davis Turner/Getty Images
You might also like
More from Creative Campaigns
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
The Simpsons: Ned Flanders’ Assassin Sneakers Comes To Life
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Venmo Is Launching A Teen Account And Debit Card
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children …