With the rise of social media networks, we have been witnesses to various instances of cyber bullying. The safety and relative anonymity that a screen provides, can at times be the perfect field for unkindness and nasty behaviours to grow.
This is why a Swedish insurance company created an app that aims at eliminating bullying and profanity, before they leave one’s phone. The app called Fulfiltret, currently has a database of almost two thousand bad words that, once detected on your messages, are turned into nice words.
The overall functionality is pretty simple. Users can download the app, and as soon as it’s installed, they can start typing their messages. From that point on, each time the app detects profanity or an unkind word in general, it replaces it with a nice, positive word, thus changing the meaning of the text. According to the description of the app “Profanity, name-calling and taunts are replaced with compliments, good wishes and happy thoughts”.
And while the app may not bring a radical solution to the ever growing problem of online bullying, it could help shift behaviours and bring more awareness to the issue.
If you like our stories, there is an easy way to stay updated:
Images courtesy of psfk.com
You might also like
More from Creative Campaigns
Instagram Reels can now be double in length, get a 10-second timer, and also become easier to edit on your …
Food giant Mars announced its Uncle Ben's brand will change its name to Ben's Original to “create a more inclusive …
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
This year has been (still is) very unpredictable. So Diesel launched “Unforgettable Denim” to celebrate all the things you did …
Another app from Area 120, Google's in-house incubator for experimental projects. Welcome Tables, a work tracking tool for teams.
Spotify podcast polls aim to render the experience more interactive for listeners on both its Android and iOS apps.