Burger King France celebrates the return of customers in restaurants after more than 7 months with one clear message: “we missed you.”
They might be annoying, but customers are the heart of any business, and Burger King loves them all.
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They say the customer is king. And at Burger King, they still are. And in its latest campaign, celebrating the reopening of restaurants in France and Belgium, Burger King chose to highlight all of their annoying habits and behaviors. Because they missed them.
There are the indecisive, the ones who insist on ordering items from the McDonald’s menu, the screaming children, the ones who work all day from the restaurants while ordering just a coffee….
Titled “Miss You,” the campaign’s 30-second spot from creative agency Buzzman rolled out on June 5 across TV, social media, and in-store promotion. Almost eight months after restaurants were forced to close due to COVIF-19 lockdown restrictions, Burger King’s employees are truly happy to welcome back all customers, even the most annoying ones.
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Burger King France
Marketing Director Alexandre SimonProduct Marketing Officer Carole Rousseau
Media Officer Erinna Beaudron
Project Marketing Manager Gabrielle Nguyen
Project Marketing Manager Clarence Zidouhia
Junior Project Marketing Manager Lila Thumerelle
President and Executive Creative Director Georges Mohammed-ChérifVice President Thomas Granger
Managing Director Julien Levilain
Creative Directors Tristan Daltroff & Louis Audard
Art Director Louis Audard
Copywriter Tristan Daltroff
Art Director Assistant Vincent Tavernier
Business Director Loïc Coelho
Account Director Xavier Devaux-Landragin
Account Managers Garance Magaud, Fany Maupou & Quentin Seguret
Account Executive Théophile Geslain
Account Executive Assistant Romane Bourdier
Head of Social Media Julien Scaglione
Social Media Consultants Félix Brunot, Arnaud Cherbonnier & Paul Gosset
Head of PR & Communication Amélie Juillet
PR and Communication Manager Paul Renaudineau
Head of TV Production Vanessa Barbel
TV Production Ayman Jaroudi & Katya Violi
Lead Motion Designer Théo Berdrin