Your country needs you. So be a ‘couch po-ta-triot’ and order your favorite Burger King sandwich without any delivery fee to help mitigate the spread of COVID-19.
‘Stay Home to the Whopper’ is Burger King’s new campaign. A true call to arms, the campaign commands burger fans to stay home. It also highlights Burger King’s support for healthcare professionals.
Alluding to wartime, the ad opens up with a voiceover stating: “Your country needs you…” before continuing with a rather fun “to stay on your couch and order in.” Made to galvanize Burger King customers, referred to as “couch po-ta-triots,” the ad explains that the company is waiving all delivery fees on orders over $10 made through its mobile app.
“Do your part and we’ll do ours. Order through the Burger King app and the delivery fees are on us. So staying home doesn’t just make us all safer, it makes you a couch po-ta-triots.”
As part of the campaign, Burger King will give away 250,000 Whopper sandwiches to nurses. The American Nurses Foundation will distribute codes for nurses to order a free Whopper Sandwiches through the BK mobile app. The company is also collecting money for the charity, asking its fans to text ‘THANKS’ to a hotline to make a one-time $10 donation directly to the American Nurses Foundation Coronavirus Response Fund.
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