McDonald’s and Leo Burnett Moscow created a pre-roll ad about hand-washing. It is unskippable and will teach you how to properly wash your hands in 20 seconds.
The pre-roll is part of a wider social campaign created by Leo Burnett for McDonald’s Russia, ‘We are for safety. With both hands’.
Twenty seconds, that’s the required amount of time to thoroughly wash your hands and remove all potential germ contamination. As a leader in food hygiene, McDonald’s has been teaching their employees to wash their hands properly and maintain high standards of cleanness and safety. Now is the perfect time for the company to remind everyone of this and share the best technique.
And yes, a 20-second unskippable ad was the perfect format for this campaign.
The pre-roll ad was launched for Russian viewers on March 23. It has been viewed more than 120 million times, according to the agency.
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CREDITS
Client: McDonald’s
Marketing Director: Tatiana Gura
Marketing Manager: Viktoria Liparteliani
Digital Director: Andrey Baikov
Digital Manager: Ruslan Ledovski
Leo Burnett Moscow (creative)
Creative Director: Evgeny Shinyaev
Account-director: Viktoria Semikasheva
Art Director: Ekaterina Trokhina
Copywriter: Daria Tsareva
Starcom (media)
Account Director: Tatiana Chyornaya
Account Group Head: Alevtina Arkhipova
Senior media-planner: Vera Konovalova
Digital Account Director: Irina Fattakhetdinova