Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users find friends.
The BFF app is currently in test-mode in select markets, including the UK, Australia, New Zealand and The Philippines, both on Android and iOS.
Bumble said its current BFF mode represents around 15% of the main app’s MAUs.
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Bumble first introduced a BFF mode in 2016 but it required users to download and use the main app. Now the company is planning to capitalize on the growing demand for friend-finding apps and compete with the likes of Yubo, LMK, Wink, Swipr and Vibe.
“With Bumble For Friends, you can chat, meet new people, and make friends in a community focused on kindness and safety. Whether you’re new to your area or just looking to expand your circle, Bumble For Friends is the easiest way to make new friends and find community,” the App Store description of Bumble’s new app reads.
As part of the test Bumble has also launched a new landing page for its BFF app. While the page is accessible to all, it will only take you to the BFF app if you are in one of the test markets. All other markets will be redirected to the main Bumble app.
The BFF app is free to use, with premium subscriptions available for a week, three months, six months and a lifetime. Like its parent app, it also offers in-app purchases to increase your profile visibility or “super swipes” to get the attention of a specific user.
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