What do Bill Nye and Bombay Sapphire have in common? Not much, except the new ready-to-drink Bombay Sapphire & Tonic.
Have you ever wondered why Gin and Toni are such a good pairing? Bill Nye has figured it all out.
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A Bill Nye Bombay Sapphire partnership may come as a surprise. But the result is absolutely delectable. Bill Nye, “the Science Guy,” wanted to understand why Bombay Sapphire, and its steamed botanicals, made such a refreshing pairing with tonic. But soon, the scientific video turns into a funny ad for Bombay Sapphire’s new ready-to-drink (RTD) G&T canned products.
According to Natasha Curtin, VP of global marketing at Bombay Sapphire, the video first explore “why the specific 10 botanicals used in the vapor-infusing production process of Bombay Sapphire pair so well with the flavor of premium tonic water.”
The video starts off with a lot of scientific details:
“Juniper berries are the basis of all gins,“ muses Nye in the video. “As you know, they release an oil consisting of cadinene, camphene, terpineol, and alpha-pinene. This is what creates the tart, bright, herbaceous flavor we gin lovers love. The lemon peel creates a surprisingly melon-like flavor, cassia bark adds cinnamon notes, and grains of paradise are… grains. Of paradise. Who doesn’t want that in their drink?”
But soon, the story takes a funny turn and the plot is revealed: Bombay Sapphire is launching a new RTD G&T. The product debuted in the US last week alongside a Bombay Sapphire & Light Tonic, a lower-calorie option. Curtin says the brand aims to “deliver a premium iteration of the classic gin and tonic and a bartender-quality serve that doesn’t sacrifice flavor for convenience.”
While Curtin admits Nye may be an “out-of-the-box choice” to promote a cocktail from the 19th century, she believes he will help Bombay “create brand affinity in an unexpected manner that piques curiosity and maybe evokes a bit of nostalgia for those who remember his show from the 90s.”
“We knew that Bill Nye was a big fan of Bombay Sapphire and appreciated the bright, clean taste of our gin,” says Curtin. ”We thought that it would be interesting to invite him into our world to explore why the brand is such a hit.”
I don’t know about you, but I wish it was 5 o’clock right now…