adidas Originals and South Park are teaming up for the release of the Three Stripes’ 4/20-themed sneaker this year.
The adidas Originals Campus 80 was inspired by Towelie, the government secret genetically engineered towel that gets his special powers from gettin’ high.
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The character’s consistency for getting high made it the perfect South Park character for the adidas 4/20.
The shoe has a purple terrycloth material, the same material that is used to make towels, as a nod to the character. It features two giant eyes on its tongue that have been treated with a UV-sensitive add-on that causes them to turn bloodshot and red when exposed to sunlight. Yes, much like how eyes look when smoking weed.
adidas has also included a stash pocket underneath the tongue, as every self-respecting 4/20 sneaker should have.
The 4/20 will drop around 4/20 (of course.) There is no pricing information at the time of writing.
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