Life in plastic just got even more fantastic as Barbie’s 60th birthday kicks off, promising to inspire limitless potential in every girl. From celebrating the next generation of role models to launching a new initiative and hosting events, Barbie’s 60th is going to be a good one.
Well, it wouldn’t be a Barbie world without the dolls themselves or in this case… their inspiration. So what does that mean?
Barbie’s Honouring The Next Generation of Role Models
As a continuation of Barbie’s ‘Shero’ program that launched in 2015, the brand has decided to honour the largest and most diverse lineup of female role models to-date.
Over 20 women across the globe (between the ages of 19 and 85, and speaking 13 different languages) who have been breaking boundaries in a wide range of industries/careers, will be given the honour to inspire the next generation. Their gift? A one-of-a-kind doll that depicts themselves and their accomplishments.
Those included: Brazilian surfer, Maya Gabiera; Japanese tennis player, Naomi Osaka; German cycling champion, Kristina Vogel; Canadian ice skater, Tessa Virtue, US actress, Yara Shahidi; UK model and activist, Adwoa Aboah; Indian artistic gymnast, Dipa Karmakar; Chinese photographer, Chen Man; Australian journalist, Ita Buttrose, Journalist, Australia and others.
But the campaign doesn’t just stop at recognising all these incredible women.
Barbie Will Also Be Launching The New Barbie Dream Gap Project Fund
Building on the Barbie Dream Gap Project announced last year; this fund will look to team up with other like-minded organisations to not only raise awareness but also address the limiting factors that prevent young girls from following their dreams. The company even vowed to make an incredible donation of their own with every doll purchased in the US; $1.00 per doll up to $250k.
And get ready, because this campaign even extends to social media. So everyone can join the conversation, and follow along.
Oh… And Their Youtube Channel Is Kind Of A Big Deal
It has its own way of connecting and inspiring young girls – through interactive, fun content. Pop by to discover how Barbie brings to life teachable moments and more in the new “Finding Your Voice” vlog.
You can expect to see a lot more of Barbie Vlogger this month. She’s been crowned a top girl influencer on Youtube with over 108 million views. As such, she’ll be curating a playlist of inspiring videos for the brand’s YouTube Kids app.
Barbie is even looking to take inspiration offline by launching pop-ups for young girls all over the globe!
And Finally, It Just Wouldn’t Be Barbie Celebration Without A Commemorative Doll… Or A Few!
These aren’t your average dolls. Barbie herself has broken many glass ceilings in her time; the brand wants to celebrate with a Barbie Career 60th Anniversary doll collection. Featuring six of Barbie’s staple careers, these are the dolls that have inspired girls for years, and remain underrepresented in their industries by women today – the astronaut, pilot, athlete, journalist, politician, and firefighter.
You’d better believe there will also be a Barbie 60th Anniversary and Proudly Pink doll collection, that will continue to pay homage to Barbie’s favourite 60 years of fashion! Like all successful, highly integrated campaigns, look for collaborations surfacing across apparel, publishing, food, beauty, travel, and more in celebration.
Watch this space… Barbie’s a BIG deal, and inspiring the next generation of girls not just to dream big, but also to live big!
More from Creative Campaigns
These Are The 10 Best 6-Second Youtube Ads Of The Past 12 Months
YouTube ranked the top performing 6-second ads from July 2018 through July 2019 using an algorithm that factored in total …
This Designer Imagines A World Without Logos
Imagine a world without logos. A world where all your favorite brands are represented by Art Deco lettering. Welcome to …
TikTok Launches ‘Hashtag Challenge Plus’ E-Commerce Feature
TikTok has launched 'Hashtag Challenge Plus', a new e-commerce feature that allows users to shop for products related with a …
