Vodafone Teams Up With Goldilocks To Help Parents Educate Kids About IoT

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Growing up with the worldwide web was hard enough… we’ve been there, done that and still are learning and growing with it. But with the continued development of the internet, technology, social media and more, parents and teachers are in need of some serious resources to tackle educating the next generation on the intricacies of the web and technology.

Enter the Vodafone Foundation UK and the launch of their Digital Parenting Hub supported by the experts at Parent Zone. Their mission?

“To provide parents with the knowledge and tools they need to have important conversations with their children about the digital world; ensuring families can get the most out of it and navigate it safely.”

Which seems to successfully address a major concern about children’s online activity, safety and general understanding. Because the fact of the matter is… kids are already exposed to it. So much so, that a recent survey by YouGov featuring over 4k respondents, revealed that 48% of children by the age of 7 have awareness of social media. Even scarier? 33% of children by that have also seen or used it!

A recent study by @YouGov revealed 33% of kids by the age of seven have seen or used #socialmedia.

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But, despite the darkness… their survey did also uncover some light. 93% of kids aged six to ten said they would speak to their parents if something online upset them. Sadly though, without the right guidance, they’d have to see it first and get upset.

But that’s where Goldilocks comes in. Vodafone and Andersen Press teamed up with award-winning author Jeanne Willis and illustrator Tony Ross to bring her and her classic fairy tale to life.

However, she may not be exactly how you remember her. In fact, she and the three bears have entered the modern world.

Why? To help parents explain social media and how to use it responsibly in the free downloadable book #Goldilocks: A Hashtag Cautionary Tale and activity sheet. From the potential consequences of being unkind, oversharing and more parents, teachers and carers can now engage with their children early to ensure everyone stays safe and responsible on the world wide web.

Join @VodafoneUK and @AndersenPress in protecting the next generation of #socialmedia users with #Goldilocks brought to life by Jeanne Willis and Tony Ross.

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It even acts as a nice little reminder to ourselves to… take a step back and think.