A new campaign for Ballantine’s looks at the difference between how we present ourselves, and what our digital habits say about us.
The new Ballantine’s “Me and My Other Me” campaign looks at a very interesting and timely topic – the difference between how we present ourselves to the world, and what our online habits say about us.
It features four different people who are asked a set of questions about themselves and meet with holograms of their digital selves to remind them how different they actually are.
I’m not sure if this should be taken as a surprise, but the discrepancy is huge. For example, one woman is asked whether she is confident, to which she replies: “Yes, I didn’t use to be, but now I am. I became more self-confident as I grew older.”
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Her digital doppelganger gives a different answer – “To seduce my partner, I searched several times for tutorials on ‘how to seduce a boy.'”
Similarly, a man is asked if he likes showing off, to which he replies “Not really. I’d prefer people to see me as I really am.” The answer from his digital self is more truthful – “In 92% of the pictures I upload with someone, I’m next to a celebrity.”
Each person seems to be a bit surprised when they see the huge differences presented to them, and some even question whether they are aware of it in the first place. The video ends with each hologram disappearing into the campaign’s tag, “You can’t please everyone. What matters is that you love yourself. Stay true.” Deep, right?
The campaign was created for the Spanish market by agency Slap Global – Maxi Itzkoff and Gerry Graf. It was created with the help of data scientist Victoriano Izquierdo, CEO of Graphext and psychologist Juan Ramos-Cejudo, Ph.D., associate professor at Universidad Camilo Jose Cela, and founder and CEO of Mind Group.
The data mined for each individual came from platforms like WhatsApp, YouTube, Instagram, and Facebook – and their search habits on Google.