Balenciaga celebrated the return to fashion events with an entertaining cartoon representation and a live show that disrupts the norm.
Balenciaga presented its Spring/Summer 2022 collection on October 1 at the Théâtre du Châtelet in Paris. The show was designed to challenge the vanity of fame and long-conceived fashion concepts.
To stage the launch of the new collection, the brand premiered the new pieces within a one-off episode of The Simpsons. At the theater where the clip was revealed, celebrity guests also showcased pieces of the collection among the audience and on the red carpet.
Related | Why Did Balenciaga Wipe Out Its Social Media Presence?
The one-off episode premiered the brand’s fashion collection by dressing them up and making them walk down the catwalk in a full iconic representation of their personalities. As Balenciaga’s creative director Demna Gvasalia explained: “We needed something fun to happen.”
In the storyline, Homer Simpson, who wanted to celebrate his wife Marge’s birthday with a Balenciaga dress (or a piece of cloth with a tag, or just the label – whatever was the cheapest option), catches the attention of Demna Gvasalia, who ends up flying Springfield’s citizens to Paris to present the fashion house’s latest collection in their own unique ways.
Mo the Bartender, Chief Wiggum, and Smithers carried animated versions of past Balenciaga looks. The clip also featured Vogue editor Anna Wintour.
At the Paris event, guests were invited to pose as they arrived at the venue, unaware that they were also live-streamed to those already inside the venue and on social media. Gvasalia explained, “it’s more like a music or movie business, in the way you can convey things,” he said. “I like exploring these borders.”
Special guests like Cardi B, Offset, Lewis Hamilton, Juergen Teller, Isabelle Huppert, Naomi Campbell, and Elliot Page and the fashion house’s own atelier staff also wore and showcased pieces from the new collection.
With the thought-provoking presentation, the brand sought to make a statement about the vapidity of celebrity and fame. The show challenges fashion conventions and absurdist social commentary. “I’ve wanted to do a premiere concept where the guests would be the show for many seasons,” he said. “It was nice to have a social occasion again. I hoped it would make people smile,” remarked Gvasalia in an interview with Vogue.
Images: Balenciaga / The Simpsons
You might also like
More from Lifestyle
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
IKEA Used AI To Create A Couch That Can Fold Like An Envelope
A design lab affiliated with IKEA used AI to design a couch that only weighs 22 pounds and can fold …
Netflix To Open A Restaurant Featuring Chefs From Its Cooking Shows
Netflix Bites will offer dishes from chefs featured in various Netflix cooking series, such as “Chef’s Table,” “Nailed It!” and …
Messi In MLS – Why Apple Is The Big Winner
The GOAT will play in Miami next season, but the big winner is undoubtedly Apple, which has MLS streaming rights …
Meta To Release Over 20 New Games For Quest Headsets
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Venmo Is Launching A Teen Account And Debit Card
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children …
Beats Announces Beats Studio Buds+ Wireless Earbuds
Last week, Beats announced another addition to its Studio Buds lineup - the powerful Beats Studio Buds+.
Hublot Launched A Watch Made From Recycled Nespresso Pods
Hublot and Nespresso partnered to create the Big Bang Unico Nespresso Origin, a luxury watch made from recycled Nespresso pods. You …
