AXE has launched a limited edition Dogecoin-themed body spray described as a “48-hour crypto scent with a dank musk.”
Back on Doge Day (April 20), when crypto coin evangelists prayed together for Elon Musk to pump the meme-coin to $1, AXE promised that it would release a Doge-inspired body spray called “Dogecan.”
Related | Original ‘Doge’ Meme Sells for Over $4M At Auction
“If it gets to $1, we’ll make it happen,” the brand Tweeted.
if it gets to $1, we’ll make it happen. #dogeday #doge420 pic.twitter.com/XssGr6EeHe
— AXE (@AXE) April 20, 2021
Well, we all know where the coin’s price went (hint: not the moon), but the marketing team at the grooming and fragrances brand decided to go ahead and create Dogecan anyway and give away a limited amount of the new scent – for free.
Cans are now available for free when registering on the website dedicated to the campaign. Better hurry!
https://twitter.com/AXE/status/1417175117440995328?s=20
“We’re going to the moon,” the company said in a statement sent out with sample cans. “In this can, you’ll find the crypto-confidence you need to get there. This isn’t a scent to stop and celebrate how far the Doge Army has come. It’s the scent to rocket all the way there. So strap in.”
https://twitter.com/DogecoinRise/status/1417214587250757642?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1417214587250757642%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Ffortune.com%2F2021%2F07%2F19%2Fdogecoin-axe-body-spray-dogecan%2F
https://twitter.com/ItsDogeCoin/status/1415022839443374087?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1415022839443374087%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Ffortune.com%2F2021%2F07%2F19%2Fdogecoin-axe-body-spray-dogecan%2F
https://twitter.com/CryptoEdTweets/status/1417219899106086942?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1417219899106086942%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Ffortune.com%2F2021%2F07%2F19%2Fdogecoin-axe-body-spray-dogecan%2F
Dogecoin, the 12th largest cryptocurrency in terms of market capitalization, not only never hit the $1 target on April 20, it began plunging and dropped more than 20% on Doge Day.
Later in the month, it began an upward trend which saw the coin rally from about 27 cents to its May 8 all-time high of almost 74 cents. It has since dropped to about 16 cents at the time of writing.
A fun campaign, but a very painful reminder for those who are HODLing.
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