Sometimes one tweet is enough. Jumping on the opportunity of a video shared by ABC news about the rain storms in California, Audi just “obliterated” BMW drivers.
California is currently facing massive rain fall these days. It doesn’t happen often, but it has become the theatre for a genius play by Audi’s community managers.
ABC News shared a video tweet showing drivers stranded on a flooded road in Burbank, California. It’s not a pretty scene and anyone would easily feel sorry for the poor drivers. But not Audi, who spotted an opportunity to showcase the upper capabilities of its Quatro technology.
The official Audi twitter account quoted the video, only adding the text “wait for it…”
Wait for it. #quattro https://t.co/F1BLu5U5QH
— Audi (@Audi) February 21, 2017
Video shows vehicles battling flooded street in Burbank as severe storm pummels Southern California https://t.co/SJBJ2SC0nX pic.twitter.com/xCpctGTHKr
— ABC News (@ABC) February 18, 2017
Yes, you saw that right: an Audi A6 just drove through the flood and its lot of stranded BMW drivers. No matter what happened to the car after, this is a genius strike of reactive content by Audi. I say bravo.
[wysija_form id=”5″]
More from Creative Campaigns
Instagram Will Start Warning Users Before Banning Them
Instagram is strengthening its moderation policies, but will now start warning users who violate rules before banning their accounts.
Twitter Introduces ‘LiveCut’ To Replace ‘SnappyTV’
Twitter is sunsetting its 'SnappyTV' live video editing tool, and replacing it with a new editing and publishing tool called …
adidas x Arizona Iced Tea Sneakers Only Cost 99 Cents!
adidas and Arizona Iced Tea are launching a new collab and the sneakers are available for only 99 cents in …
