Sometimes one tweet is enough. Jumping on the opportunity of a video shared by ABC news about the rain storms in California, Audi just “obliterated” BMW drivers.
California is currently facing massive rain fall these days. It doesn’t happen often, but it has become the theatre for a genius play by Audi’s community managers.
ABC News shared a video tweet showing drivers stranded on a flooded road in Burbank, California. It’s not a pretty scene and anyone would easily feel sorry for the poor drivers. But not Audi, who spotted an opportunity to showcase the upper capabilities of its Quatro technology.
The official Audi twitter account quoted the video, only adding the text “wait for it…”
— Audi (@Audi) February 21, 2017
— ABC News (@ABC) February 18, 2017
Yes, you saw that right: an Audi A6 just drove through the flood and its lot of stranded BMW drivers. No matter what happened to the car after, this is a genius strike of reactive content by Audi. I say bravo.
You might also like
More from Creative Campaigns
Rift Tour, the next big Fortnite concert will take place very soon, August 6-8th, but the headliner remains a mystery.
Discord has released a new short film where community members escort Danny DeVito and Awkwafina on an immersive journey into …
The “Bacon Beats” record features 19 minutes and 22 seconds of the sound of bacon sizzling, a tribute to Wright …
Instagram has announced a range of changes to protect young people on its platform, including defaulting certain accounts to private.
Reddit announced its Holiday Hub to help marketers better plan their holiday campaigns with insights and resources related to its …
Pinterest now lets Creators make Idea Pins shoppable, earn commissions through affiliate links, and partner with brands on sponsored content.
Google will require all employees to receive the COVID-19 vaccine before being allowed to return to the company's offices.
Behold the Levi's New Balance collaboration that will bring denim to your feet with this beautiful new colorway for the …