Arby’s is the latest brand to jump on the subscription box wagon. What’s in the box may surprise you, although it is not what you expected.
Subscription box are probably one of the biggest trends these days. You can get pretty much anything from them: clothes, music, cosmetics, food,… really, anything. And of course, brands have had a tendency to jump on this opportunity. But when Arby’s – America’s favorite meat sandwiches restaurant chain – launches its own subscription box, it may come as a surprise.
What do you get in an Arby’s subscription box? Sandwiches? Meats? No, not even close. Branded swag is what you get. Don’t be disappointed, the box sold out within less than an hour.
The launch was announced via Twitter. “Arby’s of the Month, is the brand’s way of giving back to its fans in a fun an unique way by providing them with the Arby’s branded merchandise they didn’t know they wanted,” Jim Taylor, Arby’s CMO, explained. The box was designed by Fallon, Arby’s long time agency partner.
The #ArbysOfTheMonth Club is here. Sign up now to get 6 months of Arby’s-themed surprises. Click fast, ‘cause when they’re gone, they’re gone… https://t.co/myG57RIpM6 pic.twitter.com/aR6Kz1gVLK
— Arby's (@Arbys) January 8, 2019
You may have expected a monthly subscription of meat sandwiches. But don’t be disappointed. It seems Arby’s got it right: the box is already sold out. For a one-time $25 fee – for 6 months of Arby’s swag delivered to you monthly – it is not a surprise.
Each monthly box will be tailored to the current season. The first one was designed to keep fans warm with a red and white Arby’s pompom hat, a branded bacon scarf, a dining tray and a set of temporary sandwich tattoos.
There also is a note from the “head of sandwiches” that tells the lucky subscribers to throw away all of their other apparel, because “you’ve got five more months worth of boxes coming your way.”
It seems, as Arby’s stated, that fans were really looking forward to branded swag from their favorite meat sandwich restaurant….
You might also like
More from Social Fun
Veriforever Lets You Commemorate Your Twitter Verification Forever
Veriforever is a web app that lets you create a personalized plaque to commemorate your Twitter verification. Before Elon takes …
This Amazing Video Compares How Deep The Oceans Are With Famous Landmarks
It's hard to realize how deep the oceans are until you compare their depth with famous landmarks like The Eiffel …
Google Japan Unveils An Insane 5-Foot Long Keyboard
The “Key Bou” is an insane 5-foot straight bar keyboard designed by Google to promote its virtual GBoard, available on …
Twitter Bans Wordle Bot That Has Been Annoying Players
Wordle fans, rejoice! Twitter has banned the @Wordlinator bot spoiling your guesses with accurate answers and rude messages!
Fisher-Price’s Iconic Chatter Telephone Can Now Make Real Calls
Fisher-Price is bringing back its beloved Chatter Telephone and enabling it to make and receive real calls with Bluetooth.
Balenciaga Premiers Its Spring Collection In An Episode Of The Simpsons
Balenciaga celebrated the return to fashion events with an entertaining cartoon representation and a live show that disrupts the norm.
A Crypto-Trading Hamster Is Outperforming Human Traders
A day-trading hamster on Twitch is making more profits on his cryptocurrency trades than some professional traders and big funds.
New Unicode Standard Version Brings 37 New Emoji
The Unicode Consortium has finalized drafts for its latest Standard version, adding 838 characters - among them, 37 new emoji.
Halloween: Become A True Impostor With The Official Among Us Costumes
If you are looking for a fun, easy-going, and funny costume for Halloween, why not become a true Among Us …
