Apple has quietly retired its short-form video app Clips, removing it from the App Store and confirming it will no longer receive updates.
According to a support page on Apple’s website, Clips was officially discontinued on October 10, meaning new users can no longer download it. Existing users, however, can continue using it on current or earlier versions of iOS and iPadOS, and can still re-download it from their purchase history if needed.
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Without future updates, Apple warns that Clips may eventually stop working as iOS evolves. The company is encouraging users to export their videos, with or without effects, to their photo library to ensure continued access and editability through other apps.
Launched in 2017, Clips was Apple’s answer to the social video boom led by Snapchat and Instagram Stories. It wasn’t a social network itself, but it gave iPhone users a playful way to stitch together photos and videos with filters, emojis, and music.
Over the years, Apple added a few new features, but updates had slowed to a trickle, mostly limited to bug fixes. By 2025, Clips had largely faded from public memory. On Reddit, Apple fans reacted with mild nostalgia (and some indifference): “I tried it once,” one user wrote, “back when Instagram Stories were still new.”
In a way, Clips represents a different era of creativity, one built around real footage, real filters, and real people. Today, that feels almost quaint in a world where AI video tools like Sora can generate entire clips without a single camera roll.
RIP Clips (2017–2025): Apple’s short-form experiment that never quite found its story.