Apple Captures How Creativity Is Flourishing During The Pandemic

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Nothing stops creativity. Apple’s latest ad took only two weeks to be created as it celebrates how creativity is flourishing during the pandemic.

As Steve Jobs once said, “Creativity is just connecting things.” It comes from our ability to connect dots, exchange ideas, inspire and be inspired.

But what happens when we are all forced to stay apart and stay home. Well, I also believe that creativity is often born out of boredom. And during this pandemic, when most of us are under strict stay-at-home orders, boredom is easy to find. And that is good. Because out of it, creativity is flourishing from every corner of the world.

Apple’s latest ad celebrates creativity. More specifically, it celebrates how creativity goes on. Even during these difficult times, nothing stops creativity. Together with TBWA\Media Arts Lab, Apple is bringing together real footage of families, artists, celebrities, and creators from around the world, each honing a skill, sharing their gift or finding new ways to do things.

And it took only two weeks for the ad to be developed, compiled, approved and launched.