Did you hear that sound? “When the earth roars, millions of bellies roar too” is an operation for Action Against Hunger signed by Paris agency Hungry & Foolish.
The climate crisis is one of the main factors behind the rise of hunger around the world. To raise collective awareness, Paris agency Hungry & Foolish orchestrated a campaign for Action Against Hunger.
Related | Adam Mosseri: Instagram Does Not Have One Single Algorithm
According to France’s Organisation Pour Alimentation et l’Agriculture (Food and Agriculture Organization), the three major causes of hunger in the world are wars, economic shocks, and the climate crisis. And, the countries most affected by hunger are those most affected by extreme weather events.
The climate crisis is affecting ecosystems, the economy, and livelihoods, particularly of those who depend on agriculture. More frequent and longer droughts and an increasing number of storms, floods, forest fires, and extreme heatwaves are among the most alarming effects.
To raise awareness around this direct causal link, Action Against Hunger broadcasted a thundering sound through the streets of Paris, a noise that left the general public surprised and confused. Immediately Parisians took to social media, trying to find answers, creating a lot of buzz around the activation itself. Even radio shows started talking about the loud, and somewhat disturbing noises.
A few hours later on the same day, Hungry & Foolish, the Parisian agency behind the campaign, revealed that the noises that were heard across the French Capital were actually the sound of a hungry stomach rumbling. The sound itself was a mix of real sounds that represents the consequences of the climate crisis: storms, landslides, icebergs breaking up, hurricanes, etc…
This campaign aims to be an awakening call to transform the way we eat and act to counter the effects of the climate crisis to help fight against hunger around the world.
Founded in 1979, Action Against Hunger is an international non-governmental organization that fights hunger around the world. Its mission is to save lives by eliminating hunger through the prevention, detection, and treatment of undernutrition, particularly during and after emergencies related to conflict and natural disasters. In 2019, Action Against Hunger helped more than 17 million people in 47 countries around the world.
Watch the campaign film:
Hungry & Foolish
ECD : Emmanuel François Eugène
Managing Director : Jean-Benoist Werth
Art Director : Quentin Delachaux
Copywriter : Stéphane Le Frapper
Advising Director : Alexandre Pecard
Account Manager : Manon Nion-Guillot
PR Agency : Ozinfos
Media Agency : HavasAction Against Hunger
Delphine Marques: Commuications Director
Lorena Rodriguez Alvarez, Head of Mobilization and Campaigns Mobilization and Campaigns Manager
Marie Tapia, Chargée Mobilisation et Campagnes
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
