Tweeting Bra, the first bra that sends live tweets for a good cause – to remind women of what they should never forget: self-examination.
This campaign by OgilvyOne Athens for Nestle Fitness aims to build awareness for breast cancer and remind women how a regular simple self-examination can be the best prevention for women.
The bra is equipped with a specifically designed mechanism who is activated each time the bra is unhooked. Then a signal is sent via bluetooth to a smartphone which, in its turn, will tweet automatically.
On top of this great activation, the site TweetingBra.gr provides with complete information on how women can perform self-examination to prevent the risk of breast cancer complications.
Related Stories:
- Using #Hashtags on Social Networks
- Want More Retweets? Add Images to Your Tweets!
- From Twttr To IPO – An History of Twitter
You might also like
More from Twitter
Twitter Blue Expands To 20+ European Countries
Twitter Blue is now expanding to more than 20 new countries in Europe, making the subscription service available in a …
Elon Musk To Twitter Employees: Commit to Hardcore Working Hours Or Be Fired
In an email sent to all remaining Twitter employees, Elon Musk asked everyone to commit to "hardcore working hours" or …
Elon Musk Set To Relaunch Twitter Blue On November 29
Twitter Blue, the $7.99 service that gave people access to the blue checkmark is set to relaunch at the end …
Twitter Is Getting A New (Iconic) Look
Twitter is getting a new look thanks to a new and more cohesive set of icons that will be used …
Elon Musk Is Really Buying Twitter This Time
It's the end of a wild story: Elon Musk's $44 billion Twitter deal is actually happening.On Tuesday, representatives of Elon …
Twitter Is Rolling Out Editable Tweets, For Real
This time it's for real: Twitter is rolling out editable tweets. There is a catch though: you will have to …
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
