Tweeting Bra, the first bra that sends live tweets for a good cause – to remind women of what they should never forget: self-examination.
This campaign by OgilvyOne Athens for Nestle Fitness aims to build awareness for breast cancer and remind women how a regular simple self-examination can be the best prevention for women.
The bra is equipped with a specifically designed mechanism who is activated each time the bra is unhooked. Then a signal is sent via bluetooth to a smartphone which, in its turn, will tweet automatically.
On top of this great activation, the site TweetingBra.gr provides with complete information on how women can perform self-examination to prevent the risk of breast cancer complications.
Related Stories:
- Using #Hashtags on Social Networks
- Want More Retweets? Add Images to Your Tweets!
- From Twttr To IPO – An History of Twitter
You might also like
More from Twitter
Twitter Makes It Harder To Switch To Reverse-Chronological Feed
Twitter has made it harder to switch between the Latest and Home feeds in the app, with the algorithm-based feed …
Twitter Unveils New Monetization Tracking Dashboard For Creators
Twitter recently unveiled a new Creator Dashboard to help creators make the shift into monetized content creation.
Twitter Is Working On A New Podcast Discovery Tab
User reports show a new podcast discovery button placed within the sidebar menu and the lower navigation panel of the …
Twitter Expands Birdwatch Access To More Test Users
Twitter has announced updates for its Birdwatch crowdsourced fact-checking program, and a new testing group of random US users.
Twitter Rolls Out New Bot Labels To Identify Good Bot Accounts
Developers can take part in the initiative and identify their accounts as bots, displaying a label on their profiles and …
Twitter Expands Beta Access To ‘Safety Mode’ Anti-Abuse Tool
The tool, which automatically blocks abusive accounts for seven days, has been extended to users in a number of English-speaking …
Twitter Adds Three New Payment Options To Tip Creators
Twitter is adding three more payment methods to tip creators in Africa and India, as well as adding support for …
Twitter Tests Option To DM Users Right From Their Tweets
Twitter is testing a new DM button with some iOS users that will allow them to DM a Tweet author …
Twitter Is Working On A Feature That Lets You Tweet Select Users Only
Twitter may soon be launching Flock, a feature that allows users to select a group of up to 150 close …
