Some weeks ago we came across to the viral video of Justin Timberlake and Jimmy Fallon who were making fun of the way that people tend to use the little # symbol; the Hashtag.
Does this ring you a bell? Does this remind you something annoying? Or, I should rather say #DoYouKnowHowToUseAHashtagOnSocialNetworks?
You can search or click on a hashtag to view real time results as you do on Twitter. But, this will yield to you some results, but not as many as expected. Besides that, a recent research from EdgeRank Checker reveals that hashtags on Facebook provoke less engagement and have a lower impact on viral search, than those on Twitter.
Personally, I do not find any kind of usage on Facebook hashtags. As you will find out, the majority of #hashtags search leads you to irrelevant subjects, as many brands and companies (or people) misconfuse the real purpose of using #hashtags which is to group your posts into categories.
This is the place to use a real #hashtag. Real time activities, thoughts, interactions, conversations etc… , all under the name of a #hashtag. Nevertheless, it is very easy to “get confused” and over do it with #hashtags (Thank God you only have 140 characters!).
The right thing to do, so as not to be “unfollowed” is to use no more than two #hashtags and be as precise and concrete as you can. You need to consider things like whether or not the search results from a certain hashtag are relevant and helpful, the dates of the results, and whether or not the results might overwhelm your followers.
This is a new trend for Google, as the paltform just begun including hashtags. Place a #hashtag on your search and you will find related Google+ posts on the your right column or links to results for those hashtags on other social media platforms.
Score: Too early to have an oppinion, but looks promising.
Instagram is the “Hallelujah” of #AbusingHashtags. Nevertheless, it is proven that using #hashtags on your instagram increases the engagement and your popularity.
Scores: 8/10 (Due to nice photos)
The more specific you are on Pinterest , the better for your company, as Pinterest is the best platform to monitor your brand engagement. Hashtags in pin descriptions can be clicked to reveal a search of that phrase. But hashtag searches can also reveal pins that include similar words or phrases in the description or link without hashtags.
Score: 8/10 (Because, we love Pinterest)
Dionysia’s Tells You: Please, do not bombard us with #hashtags. You can always be deleted, blocked, reported, considered as a spam etc. Do you really want that? #ElFin
- Understand Twitter Slanguage
- Twitter Update Makes it Easier to Follow Conversations
- Apparently, Hashtags on Facebook Have Zero Viral Impact
You might also like
More from Experts Talk
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team test the performance of Instagram Reels versus TikToks.
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.