If you’ve ever been invited to a wedding and attended solo, then you probably know that it can get awkward around the singles table.
Then again, according to Hinge, a dating app for the little Ted Mosby we all hide inside, weddings are the perfect opportunity to meet your better half (or at least something close to it.) So, the masterminds behind Hinge suggested using the busy weekends of July to play matchmaker, and grow the app’s appeal.
Where? On Snapchat of course. Hinge deployed its Geofilters on the platform to 25 weddings in eight states across the U.S. for the weekend of 22 and 23 of July. The Geofilters were specifically designed for those attending solo, blissfully sipping their bubbly at the “Singles Table”.
The results, according to Hinge were very encouraging: 1,500 people saw the Geofilters during the weddings, with around 10% using them for their own photos. While these numbers may not look impressive, they are: Hinge’s core demographic lies in the 26-32 age group, and considering both the longevity of the campaign (not that long, really) and Snapchat’s popularity in the specific age group (maybe too old for this?), one might say that this was indeed an impressive number to yield for an app with minimal media budget.
Moreover, Hinge saw a 60% increase in the hours prior to the release of the Geofilters. Putting everything into context, it sounds like a very brave campaign, right?
Image courtesy of AdAge.
You might also like
More from Creative Campaigns
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …