With “Stories Are Everywhere,” Instagram takes to the streets to promote Stories, and snatch a few more users away from its rival, Snapchat.
The “war” between Instagram and Snapchat isn’t going to settle down anytime soon. And of course, Stories are at the heart of every battle. Keen to win over a few more users, and encourage people to share more Stories, Instagram is launching a new OOH campaign with Wieden + Kennedy.
“Stories Are Everywhere” is a series of clever OOH ads that have appeared in the streets of Germany, Italy and the U.S. The campaign aims to show how Stories can be created from almost any photo, any scene, and basically from anything that happens around you.
What do you think about the creative?
This is not the first time social platforms have created OOH campaigns. Facebook has done so before, as has Pinterest more recently, to draw users.
You might also like
More from Instagram
Facebook Temporarily Disables Some Messenger And Instagram Features
Facebook has temporarily disabled some Messenger and Instagram features in response to new rules for messaging services in Europe.
Instagram Lite Android App Rolls Out In India
After shutting down Instagram Lite last May, Instagram is now rolling out a new lite version of its Android app …
Instagram Live-Streams Now Support Up To 3 Guests In India
Instagram has added an option for users in India to invite up to three guests to join them on Instagram …
Instagram Fundraisers Can Now Be Published Directly In Feed
Instagram Fundraisers will soon be available to create and share fundraiser events for nonprofits directly in Feed.
Instagram Brings Keyword Search To Six Countries
Instagram is upgrading search on its platform, letting users in six English-speaking countries make keyword searches.
Instagram Announces Exclusive Post Malone Show On Watch Together
Instagram announced new show series with Post Malone - exclusively on Messenger and Instagram through Watch Together.
Instagram Adds Reels And Shop Tabs To Its Home Screen
Instagram is updating the design of its home screen for the first time in years to give Reels and Shop …
Instagram Expands Badges In Live To More Countries
After testing badges as a way for creators to monetize their Live broadcasts, Instagram is now expanding the feature to …