Why use a content calendar, how to create one, and tips for planning your content. Here are three courses to help you plan your social media content effectively.
All good social media strategies begin with a plan. Therefore, it’s imperative that you know how to create an effective plan for your social media posting. This week’s free educational courses from Facebook help you put together a plan that really works, complete with a content calendar – a tool to effectively “map out what to post and when.”
Each of the three courses includes best practices and inspiration for different types of content and free templates to help you get started.
Related | Facebook Introduces New Online Community Building Courses
Why Use a Content Calendar
This lesson will prepare you to: Appreciate the importance of having a content calendar for your business and understand how content calendars work.
A content calendar can help you stay organized as you connect with your customers online. In this lesson, you’ll discover the five key elements of a successful content calendar and learn how each contributes to a strong social media presence.
How to Create a Content Calendar
This lesson will prepare you to: Create a content calendar for your business.
Now that you know what your content calendar should include, it’s time to start building one. Here, you’ll see examples of content calendars from three different businesses, followed by a template to help you plan, organize, and schedule your own content.
Tips for Social Media Content Planning
This lesson will prepare you to: Plan your social media content to engage, educate, and excite.
When you’re creating a content calendar, make sure you’re thinking about what your audience will get out of it. In this course, you’ll learn how to plan content that engages, educates or excites your followers, as well as the benefits of including all three pillars in your overarching strategy.