20+ Super Insights On Instagram Stories From Our #WeRSMChat

On Sunday, Chris and the lovely #WeRSMChat community discussed the newly-introduced Instagram Stories and what the feature means for marketers. Here’s the run-down of our discussion, with questions and some of the best answers. Enjoy the read!

If you like our stories, there is an easy way to stay updated:

We started nicely by asking you guys why Instagram introduced Stories.

Quickly, the comparison with Snapchat came about. According to Chris and William, Instagram launched Stories to become a more ‘in-the-moment’ platform, just like the white ghost on the yellow background.

https://twitter.com/ChrisLCH/status/762363146946371584

https://twitter.com/eksays/status/762365316085256192

https://twitter.com/Pollage/status/762366106451513344

So, Stories is basically the same product on Snapchat and Instagram.

For one, folks on these two platforms are different. Same product but different audiences – does it cause different user behaviour? We asked you.

https://twitter.com/Pollage/status/762367049255510016

We’re marketers, RIGHT?! So is Stories a game-changer or not?

It probably isn’t, yet we were eager to hear from you on how marketers can play around with it.

https://twitter.com/TimElliottUK/status/762368620035006466

https://twitter.com/thatsmgirl/status/762634090700996608

https://twitter.com/ChrisLCH/status/762368063874408449

Over the coming weeks and months, it will be interesting to watch how Stories evolve on both Snapchat and Instagram.

If user behaviour is different on the two platforms (as you argued), the features we currently see may go separate paths in the near future.

https://twitter.com/ChrisLCH/status/762371701200023552

Oh yeeees, MSQRD! 

https://twitter.com/Tweet_Cheyenne/status/762371665997234176

Good point, Jamil. Facebook will indeed use its data to kickstart Stories.

https://twitter.com/GraemeABarbour/status/762371257606217732

Final question! The Instagram vs. Snapchat debate was a recurring throughout the conversation, so we asked you to pick a side.

https://twitter.com/ChrisLCH/status/762373839036747777

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https://twitter.com/fgaletic/status/762389690574053380

That’s one answer we can side with, Mark! The real winners, are users who, thanks to the rivalry between Instagram and Snapchat, will benefit from that healthy competition.

The final tweets were inexplicably about PokemonGO and Japanese game shows, so we’ll spare you the tweets.

Oh okay, there you go. Don’t ask.

Tune In Our upcoming Tweetchat, Next Sunday 8pm GMT+1

If you liked what you just read and would love to discuss and learn from the best in our industry, join us next week for a new #WeRSMChat – our guest will be Daniel Rae, Head of Social Content at PSONA Social!

[box]Also Read: How To Add Existing Photos Or Videos To Your Instagram Stories [/box]