Whatever you do on Facebook, make sure it works on mobile! That’s the lesson from Facebook’s third quarter’s results, showing that for the first time ever, one billion Facebook users were “mobile only.”
We always knew that mobile was huge on Facebook. It’s a strategy driven directly by Mark Zuckerberg, who is a firm believer that most online experiences will be mobile-only in the near future. But this is another giant milestone for Facebook. The social network has just above 1.8 billion monthly active users, and now 1 billion of them are visiting the platform only on mobile devices.
And this is just the beginning, because according to Jan Dawson, Chief Analyst at Jackdaw Research:
Dawson went on to explain, that Facebook had 157 million “mobile-only” users four years ago. Back then the company counted just about 1 billion MAUs in total. As you can understand, this has been a massive shift towards mobile.
And of course, advertisers followed. In its last quarterly results, Facebook declared that mobile ad revenue now accounts for 84% of its total advertising revenue.
You know what that means, right?
[wysija_form id=”5″]
More from Facebook
Facebook Brings Blood Donations Feature To Its Platform In Bangladesh, India And Pakistan
In honour of World Blood Donor day, Facebook has announced the launch of Blood Donations on its platform, helping people …
Facebook Experiments With Page Post A/B Testing
According to reports, Facebook is experimenting with a new option that will allow Page admins to A/B test their posts.
According to Facebook, You Have 3 Minutes To Read This
Facebook starts providing read time estimates for Instant Articles, in a move to increase transparency and improve user experience.
