Whatever you do on Facebook, make sure it works on mobile! That’s the lesson from Facebook’s third quarter’s results, showing that for the first time ever, one billion Facebook users were “mobile only.”
We always knew that mobile was huge on Facebook. It’s a strategy driven directly by Mark Zuckerberg, who is a firm believer that most online experiences will be mobile-only in the near future. But this is another giant milestone for Facebook. The social network has just above 1.8 billion monthly active users, and now 1 billion of them are visiting the platform only on mobile devices.
And this is just the beginning, because according to Jan Dawson, Chief Analyst at Jackdaw Research:
[quote]These are people who only engage with Facebook on mobile now. That number is roughly eight times higher than the number who only use a computer, so there’s been this complete reversal of the trend from a few years ago here in a fairly short period of time.[/quote]
Dawson went on to explain, that Facebook had 157 million “mobile-only” users four years ago. Back then the company counted just about 1 billion MAUs in total. As you can understand, this has been a massive shift towards mobile.
And of course, advertisers followed. In its last quarterly results, Facebook declared that mobile ad revenue now accounts for 84% of its total advertising revenue.
You know what that means, right?
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