YouTube has long been regarded as the destination for young and aspiring musicians. However, the latest updates on the service had many content creators leaving the platform, and heading to Facebook. More specifically, when YouTube launched its Red service back in late 2015, it more or less obliged content creators to sign its revenue share deal, or it would make their videos unavailable to subscribed users.
Of course, as one might predict, this led to creators fleeing the platform, and find safe harbour in the arms of Facebook – which has been given video an extra boost and has asked for nothing in return. To counter-balance this, YouTube has proceeded to acquire BandPage, a platform which offers a holistic approach to music creators. From creating and managing assets, such as profile pictures and cover photos across all channels, to supporting young and up-and-coming artists, the acquisition of BrandPage could possibly bring a much needed breath of fresh air to YouTube‘s business.
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As the statement reads:
Our collective goal remains the same: to grow an open network of digital music services, develop intelligent new tools for managing/distributing artist content and commerce, and create new revenue opportunities for all musicians, on YouTube and beyond.
This is an interesting move from YouTube that shows that it is aiming at convincing young creators that its platform is the ideal destination for them to kickstart their vlogging careers. We’re keeping our eyes peeled to see how this partnership unfolds.