The emotional transformation is now complete: after posts and Messenger, reactions have now made their way to our comments.
It was a matter of time, and it’s only the logical continuity of what Facebook started a little over a year ago. Reactions have overall been very successful in allowing users to express more emotions. They often also get us out of diffract situations, or create some comical or embarrassing ones…
After introducing Reactions to Messenger in March this year, Facebook is now bringing them to comments too.
Reactions for comments work exactly like they do on posts. And they totally make sense. In fact, it may make more sense to use reactions on comments than it even does on posts.
I think they will be a nice plus for engagement on the platform and help users start even more conversations below posts.
Overall, it seems Facebook has now completely rolled out Reactions: Posts, Messenger and now comments. And that’s definitely nice to be able to react in the same way to all kinds of content on the platform.