30+ Instagram Stats And Facts We All Ought To Know

by • September 26, 2017 • Experts Talk, InstagramComments Off on 30+ Instagram Stats And Facts We All Ought To Know9258

No marketer can afford to ignore Instagram any longer. It is the trendiest, fastest-growing social media platform, and there seems to be no stopping it.

Instagram is the new black. Seriously, nowadays everything is “Insta.” From the newest features, to showcasing your brand online, everything about Instagram is exciting.

So, whether you are an Instagram fan or not, we thought these stats and facts would help you see the importance and necessity of being active on the platform:

  1. Instagram counts over 700 million monthly active users
  2. Fashion fans check the platform 15x a day, and consume 5x more photos each day than other Instagrammers
  3. There Are More Than 250 Million DAUs on Instagram Stories
  4. On Instagram, photos generate 36% more engagements than videos
  5. 65% of top-performing Instagram posts from brands feature products
  6. Photos with faces on Instagram get 38% more likes
  7. Users under 25 spend more than 32 minutes/day on Instagram
  8. Nike, H&M, Zara, Adidas and Forever21 are the top 5 high street fashion brands on Instagram
  9. Most brands on Instagram get between 3-6% engagement rate
  10. Posts with a location get 79% more engagement
  11. 70% of Instagram users have searched for a brand on the platform
  12. 80% of users follow one or more brands on Instagram
  13. Only 36% of marketers use Instagram to promote their brands and products
  14. 53% of 18-29 years old are active on Instagram
  15. 25% of 30-49 years old are active on Instagram
  16. 11% 0f 50-64 years old are active on Instagram
  17. 6% of 65+ years old are active on Instagram
  18. 80% of Instagram users are outside of the US
  19. 26% of Instagram users make more than $75,000 per year
  20. Instagram Stories are already bigger than Snapchat altogether
  21. 100 million Instagram users use the “stories” feature daily
  22. Brands will spend over $1billion on Instagram influencers in 2017
  23. Each month, over 120M Instagrammers interact in some way to learn about a business
  24. There are currently eight million business profiles on Instagram
  25. Over 1 million businesses are active advertisers on Instagram
  26. In 2017, 70.7% of U.S. companies will use Instagram for marketing
  27. 25% of Instagram ads are single videos
  28. The most popular Instagram account is… Instagram… with 226 million followers
  29. Beyonce’s pregnancy announcement holds the record for the most liked post (11 million likes)
  30. There are 16,600,000 Google searches for “Instagram” per month
  31. 95 million photos and videos are shared on Instagram every day
  32. 70% of Instagram posts don’t get seen
  33. Since its launch, over 40 billion photos and videos have been shared on Instagram
  34. As of the end of 2016, there were over 282 million selfies on Instagram
  35. Instagram posts with at least one hashtag average 12.6% more engagement than those without
  36. 7 out of 10 hashtags on Instagram are branded
  37. The most popular filters are Clarendon, Gingham and Juno/Lark
  38. User-generated content has a 4.5% higher conversion rate on Instagram
  39. 50% of text on Instagram contains Emojis

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