Bringing social media applications to real life is the buzz these days. We see more and more brands embracing this type of promotion and, to be honest, it shows just how much potential there is in social media and traditional marketing and advertising.
Also Read: It Now Only Takes A Swipe To Make The Perfect Instagram
Clothes brand Forever21 is the latest brand to bring a social media IRL – and, boy has it gone big! More specifically, Forever21 has teamed up with Breakfast NY, a rapid product and prototype company and created a 2,000 pound machine that can dynamically display images and basic animations with 6,400 mechanical spools of thread.
So what does this machine do? Simple! It weaves your Instagram shot, when it’s accompanied by the #F21ThreadScreen hashtag. Those images are automatically captured and optimized for the screen’s 80×80 resolution. Then, a series of motors turn the thread spools in such way, so that they reflect the right kind of colour.
The mechanism behind the super machine ia impressive: The thread display is comprised of over 200,000 parts and 6,400 mechanical spools of thread.
See it in action below!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
