Twitter has just taken a big step towards making its web version a lot more powerful, allowing users to upload videos from the web interface, and not only from its mobile version.
We’ve gotten used to the subtle differences between the web and mobile versions of social networks. Some platforms have retained more functionality for mobile devices and others have done the same for web.
Lately, the trend is to equalise between the two – Facebook and Twitter for example have really gone a long way to make features available on all devices. Twitter is the latest example of this trend, now allowing video uploads from its web interface.
— Twitter (@twitter) October 8, 2015
Users who would like to take advantage of the new feature simply click on the “Add Media” button to upload a video with their tweet. Twitter makes it clear that “only approved followers will be able to view your videos” if your Tweets are protected, you will not be able to tag people in videos, and videos are not available in DMs.
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Also, MP4 and H264 formatted videos with AAC audio are currently supported, up to 512MB in size. When the video is uploaded, Twitter will ask a user to cut it to 30 seconds or less, if it is longer than that. For those of you who are wondering, the minimum and maximum resolution is 32X32 and 1200X1900 respectively.
This is a pretty cool update for Twitter as it makes the platform a much stronger video player, opening up all kinds of revenue possibilities – video ads for one. In fact, it is also making it a lot easier for marketers to create and take advantage of 6-second pre-roll ads on the platform.
Many professional video publishers have signed up so far to allow the ad format before their videos on Twitter, which is also great news for marketers. What’s also great news is the ad-revenue share that these publishers are offering – 70%! That’s 15% higher than what Facebook or YouTube are offering at the moment!