Long gone are the days when Twitter was just a microblogging platform. The social network has definitely moved on from that period and especially after launching its Twitter cards. And now, it’s giving the final hit at its glorious 140-chars past.
Also Read: How To Embed Twitter Videos On Your Website
According to reports, Twitter has already acquired Periscope, a streaming video app – currently in closed beta- for a hefty $50 million. Yes, Twitter could have gone for Meerkat, an app that has already rolled out, however it chose Periscope over it. Why?
If you like our stories, there is an easy way to stay updated:
One apparent reason is because, when in closed beta, apps have still room for improvement. So Twitter is probably working to add a close-knit integration with its platform, while incorporating all the valuable feedback collected from users, during this testing period.
Another reason – and probably the most important – is that Twitter wants to actually broadcast videos. Up till now, publishers could add video-clips to their tweets. As Twitter becomes the leading destination for the real-time marketing and coverage of major events , the need for video streaming is imminent.
- The Recipe Behind A Great Twitter Response
- Trolls Beware! Twitter Is Coming After You.
- 3 Billion Views Per Day on Facebook Video
More from Twitter
As part of its effort to get close to publishers, Twitter has launched Twitter Media, a website for publishers to …
Twitter has made its in-stream video ads product available to advertisers in the US and 11 other global markets through …
Not even a week has passed since GDPR came into force, and it's affecting quite a few Twitter users who …