Long gone are the days when Twitter was just a microblogging platform. The social network has definitely moved on from that period and especially after launching its Twitter cards. And now, it’s giving the final hit at its glorious 140-chars past.
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According to reports, Twitter has already acquired Periscope, a streaming video app – currently in closed beta- for a hefty $50 million. Yes, Twitter could have gone for Meerkat, an app that has already rolled out, however it chose Periscope over it. Why?
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One apparent reason is because, when in closed beta, apps have still room for improvement. So Twitter is probably working to add a close-knit integration with its platform, while incorporating all the valuable feedback collected from users, during this testing period.
Another reason – and probably the most important – is that Twitter wants to actually broadcast videos. Up till now, publishers could add video-clips to their tweets. As Twitter becomes the leading destination for the real-time marketing and coverage of major events , the need for video streaming is imminent.