The White House is really trying its best at social media lately. Following the news that you can now take a selfie inside it, and not satisfied with being active on so many social channels, the White House has now announced its new Snapchat account.
The White House is active on Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+ Flickr, Slideshare, Scribd, Foursquare, and even Github! Now, the White House experience is on Snapchat. What could be behind this move? Well, younger age-groups for one.
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White House director of product management, Joshua Miller, explained just that in the announcement. It is trying to reach and engage with younger audiences.
There are over 100 million daily active Snapchat users, and over 60 percent of American smartphone users between the ages of 13 and 34 use the platform. In light of the number of Americans who use the service to consume news and share with their friends, the White House is joining Snapchat to engage this broad cross-section of the population in new and creative ways.
What kind of things can one expect from the White House on Snapchat? What else, other than a “tour”? What would interest young people? Well, what about
behind the scenes of the White House’s State of the Union preparations, with footage and angles you won’t find anywhere else.
To get in on the action, all have to do is scan the code in the featured image, or add “WhiteHouse” on Snapchat.