Twitter is arguably the top social network when it comes to generating discussion around what’s on TV. Whether it’s a televised sports game or the latest episode of “The Bachelor” or a shocking season finale from “The Walking Dead”, users watch it and discuss it on Twitter. A lot. Nielsen found that during the 2015-2016 TV season, nearly 1 billion TV-related Tweets were sent in the U.S. alone.
Twitter’s immediacy helps it to stay relevant in this role. Sure, big sports games are massive on the platform, but what about TV Series? Twitter users love TV series, and live tweeting has become a source of much engagement on the platform and a huge opportunity for earned media. Taking an in-depth look at TV and Twitter in 2015-2016, Nielsen gives us the numbers on the top 10 TV series generating the most engagement on Twitter from August 31, 2015, to May 29, 2016.
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It turns out that despite the shock that many “Game of Thrones” episodes give fans, “The Walking Dead” is the biggest series on Twitter. The show’s fans sent an average of 435,000 Tweets per episode. Fox’s “Empire” is the second most talked-about series with 387,000 Tweets per episode, and Game of Thrones third most talked-about series at just over 250,000 Tweets per episode. “The Bachelor” comes in at fourth place with just under 250,000 Tweets per episode at 248,000. “Empire” takes the top position with the most talked-about season premiere – 1.3 million Tweets were sent in the U.S. about it!
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On the other hand, the “The Voice” had the most Tweets in one minute, with 217,000 Tweets at 8:53 pm EST on Dec. 8, 2015. ABC is the only company to have two series on the list – “The Bachelor in fourth place, and “Scandal” in tenth. Have a look at the table below for further information about the top 10 series on Twitter, or here for the full results from Nielsen’s study.
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