Mobile messaging platform, Line is not to be ignored! With over a billon people already registered, and over 200 million MAUs, in some markets that makes it a lot more powerful than Facebook or Twitter. Now, Line wants to become an MVNO or mobile virtual network operator in Japan during the summer.
The MVNO will allegedly be called Line Mobile (imaginative, I know) and will be available only in Japan in the beginning, with a price point of around 500 yen a month (that’s around £3 or US $4.5 only!) Network infrastructure will be provided by NTT DoCoMo.
Line already offers its users many different options which are on par with other messaging platforms, but Line and WeChat tend to do a bit more – mobile payments or music streaming for example. Thus, Line is already an ecosystem in its own right.
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All services will be available as part of the monthly payment option of course and subscribers will also be rewarded with so-called “Line Points” that they can use to buy stickers and other products related to Line. With over 2.4 billion stickers sent and received each day on Line, this is definitely the right way to go!