wersm-grab-a-gift-rethink-canada

Grab A Gift: The World’s First Facebook Live Controlled Game

by • June 8, 2017 • Creative CampaignsComments Off on Grab A Gift: The World’s First Facebook Live Controlled Game13118

Facebook Live videos aren’t always very entertaining. But a sports retailer in Canada, has found a way to make it fun and very engaging.

Live broadcasting is a big thing of 2017. However, sometimes it’s hard for brands to produce something that is both engaging and shareable. Some went the “fake” Live way (and that’s the most annoying use of Live) and others chose to use Live as part of their storytelling. But no one (until now) had successfully made a game out of it…

Grab-A-Gift is a campaign from the agency Rethink Canada, for their client Sports Experts – Canada’s top sports clothes and sports accessories retailer.

The game stars an improved arcade crane machine that is controlled by Facebook Reactions during a Live broadcast: Likes moved the crane left, Hearts moved it to the right. Laughs moved it forward, and wows moved it backwards.

The concept is even more interesting, because it makes viewers work together, often calling upon their friends in comments to come and join them in their quest to win.

Each gift that was successfully grabbed was won by a random participant, while the team was doing live commentary on the video. It’s a must-see, super engaging, and possibly viral, use of Facebook Live. I love it. What do you think?


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