First Twitter Promoted Stickers Spotted In The Wild

by • September 2, 2016 • Creative Campaigns, TwitterComments Off on First Twitter Promoted Stickers Spotted In The Wild3075

Twitter announced the launch of Promoted #Stickers just a few weeks ago and today we’ve spotted our first example of the feature in the wild in the UK. According to a recent Twitter blog post, “Promoted #Stickers are now live in the UK and other global markets.”

Warner Bros. is currently running a Promoted #Stickers campaign across several countries – UK, US, France, Japan, Brazil, and Spain. The campaign is for the upcoming “Fantastic Beasts And Where To Find Them” film, written by J.K. Rowling of Harry Potter-fame. Fans can choose to use stickers on their photos inspired by the main character – Newt Scamander. His scarf, suitcase, wand, or jacket.

The film opens in November and stars Eddie Redmayne as Newt Scamander.

Anyone on Twitter can use to make their photos more fun and engaging with Promoted #Stickers that brands create. Brands create their own custom stickers (4 or 8 of them), promote them, and allow users to use them, driving “brand affinity” and raising “awareness” of a brand’s message. This is because Promoted #Stickers are visual hashtags.  Photos with a “brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way.”


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