Facebook wants to make it easier and a lot more fun for people to get creative with their photos and videos – and share them with their friends. And to make this possible, the company is launching a brand new camera with effects, as well as two new ways to share photos and videos.
The first update – Camera Effects – is rolling out to iOS and Android this week. Once it comes to your device, you will be able to access a new Facebook in-app camera via a button on the top left corner of the flagship app. You can also access it by swiping right from your News Feed. The new Facebook camera comes
packed with dozens of effects like masks, frames and interactive filters that you can apply to your photos and videos.
It also offers “reactive effects” that allow you to interact with “dynamic objects.” For example, falling snow… Users can also apply style effects or artistic filters to videos in real time. Facebook is also collaborating with brands to create masks for movies like Alien: Covenant, Despicable Me 3, Guardians of the Galaxy Vol. 2, Power Rangers, Smurfs: The Lost Village and Wonder Woman.
Also, the new camera will include “guest art from visual artists like Douglas Coupland and Hattie Stewart.” Facebook says that it will change creative effects from time to time, to allow users to explore new ones.
As promised, Facebook is also rolling out Stories globally. Now everyone will be able to “share multiple photos and videos as part of a visual collection atop News Feed,” each lasting 24 hours. Of course, stories won’t appear on your Timeline or in News Feed “unless you post them there, too.”
Users can add to their stories by tapping on the “Your Story” icon in the Stories bar. This appears at the top of News Feed.
The last new feature is called Direct – and it helps you easily share things with exactly the person you want. If you want to share videos or photos with specific friends, now you can. With Direct, you can share specific media with specific friends, for a limited time. In the announcement of the new feature, Connor Hayes, Product Manager at Facebook explained that,
When you send a photo or video via Direct, your friends will be able to view it once and replay it or write a reply. Once the conversation on the photo or video ends, the content is no longer visible in Direct.
Facebook‘s goal is to make camera a home “hundreds of dynamic and fun effects that give you new ways to connect with friends, family, and your community,” so it will be developing the camera further in the next few months.