I’ve said it before and I’ll say it again – Instant Articles IS the future of publishing on Facebook. And in the last few months, Facebook has sought to reinforce this with a slow but steady roll out on different devices and in different key markets. The company has also steadily increased the number of publishers allowed to publish Instant Articles. Now Instant Articles beta is rolling out in Asia with over 50 new publishers.
Facebook’s goal is to “make the experience” of getting news on mobile devices a lot “faster and richer”. Instant Articles offers just that. The average news story loads in about 8 seconds – in Facebook’s view, that’s 8 second too long. In fact, it is the slowest-loading content type on the platform, and Facebook wants to change this. According to the company, “Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles”. Also, Instant Articles offers the user an unparalleled interactive experience with the content within.
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About the launch of Instant Articles in Asia, Andy Mitchell, Director of Global Media Partnerships explained
“Expanding Instant Articles to Asia is a significant milestone for the product and for each of our early launch partners,” said , Facebook. “Instant Articles has been designed with extensive feedback from publishers, and we’re excited to bring this collaboration to our publishing partners in Asia to help them distribute fast, interactive articles to their readers in the Facebook app.”
Along with the launch in Asia, comes a whole new list of over 50 new publishers across the region, in China, Hong Kong,, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.